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Devaux (2014) The Participatory Market Chain Approach: from the Andes to Africa and Asia

  • Aim of the Participatory Market Chain Approach (PMCA) is to foster pro-poor innovation in agricultural market chains.
  • This approach, originally developed to improve the competitiveness and livelihoods of small-scale potato producers in Peru has also proven to be useful in other market chains worldwide. The PMCA is a flexible approach that engages smallholder farmers, market agents, researchers, and service providers in setting priorities and jointly developing innovations in marketing and processing agricultural products. In Peru, a combination of market-chain innovation, policy change and public awareness has contributed to improving the image and demand for native potatoes, now recognized as a nutritious Peruvian delicacy. Consequently, there has been a dramatic expansion of the volume of native potatoes sold as well as higher farm-gate prices.
  • In Indonesia, drawing on the PMCA and on an extension approach known as “Farmer Field School,” a new approach called the “Farmer Business School” was developed for strengthening the entrepreneurial and business development capacities of farmers and their organizations.
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