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Carmen Bain (2010) Governing the Global Value Chain: GLOBALGAP and the Chilean Fresh Fruit Industry

  • This case study draws on in-depth interviews to understand how large-scale producers and exporters within the Chilean fresh fruit export sector have responded to GLOBALGAP. Rather than accept the role of standards takers, the organizational leadership of this sector has integrated itself within the decision-making structures of GLOBALGAP as standards makers.
  • While the rising power of retailers is extraordinary, this study demonstrates that we cannot ignore how large-scale producers and exporters are also positioning themselves to negotiate, lead, and advance their own interests.
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